There was a time when owning a website for your business was considered a luxury. Today having a strong command over the internet and establishing an internet presence is a requisite for businesses big and small. Given that everyone can easily build and launch a website how can you make your website stand out? The trick is to improve the ranking or your website. With plenty of e-commerce sites selling similar products the chances of your website being noticed increases when it is ranked high. This is when it is listed among the top hits on a search page. People often do not navigate to the second page or further on a search list. So here are some tips to help your e-commerce website rank high on Google.
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- Mobile friendly websites are no more optional. Nearly everyone who uses a particular website on the desktop might carry their task to their phones later on. Provide a smooth mobile-friendly website to be ranked better on Google.
- The loading times should also be low to ensure that the viewer doesn’t leave the page. Given the dwindling attention span of internet users, having a website that loads fast would increase the chances of a better Google rank.
- Clarity about the structure of your website and its goals, precise description and meta-descriptions make on-page optimization This leads to better ranking.
- Continuously work on keyword optimization and the optimization and re-evaluation of the content on your website. Make sure you remove all duplicate content. These are tiny details that influence your website’s Google rank a great deal.