Various technological innovations and novelties have influenced those existing strategies and tools that we marketers use in their campaigns, but also encouraged the development of some new ones that will definitely be “must have” in the near future.
This article is designed to present you some of the most important trends that dominate digital marketing.
Smartphone devices and mobile marketing
Mobile phones have become bigger and stronger with form and performance, and are therefore easier to use while their users are on the move. Numerous top world companies, such as Google and Facebook, are now developing their products at filmproduktion nürnberg by thinking about mobile device users and adapting to their needs.
Personalization of content
The digital world is congested with various forms of content and numerous new startups that run on a daily basis. Users are constantly exposed to the same content and often feel manipulated by advertisers.
Marketing through applications
Marketing through applications has gained importance in 2016, due to the regular use of mobile Internet surfing equipment.
Ease shopping on the internet
The decision making process regarding online shopping for customers has become more difficult than ever. Numerous facilities that were exposed to them have made their buying decisions more difficult, precisely because of the many options offered, the steps they have to make when purchasing and the various information they are looking for.
Integration of marketing platforms
Separate use of marketing platforms is a thing of the past. Today, digital marketers do not think about marketing strategies separately, but integrate them into a larger marketing plan.
Also, the inevitable integration of the marketing platform is also due to the fact that today it is almost impossible to succeed in one aspect of marketing without the use of another, such as by using search engine optimization (SEO) optimization without a previously established valid content